Lanyards

Executive Summary (The Deep Dive) You know the basics: Dye Sublimation is soft, Silk Screen is textured. But to scale from selling 50 lanyards to selling 5,000 corporate units, you...

Executive Summary (Trend Report) In 2024-2025, merch trends are dominated by Y2K Nostalgia and Cyberpunk. A basic cloth lanyard feels "corporate." To appeal to Gen Z fashion, lanyards must reflect...

Executive Summary (Business Strategy) Lanyards play a unique role in your product lineup: They are a "Low-Barrier Utility Item." Unlike an Acrylic Standee (which is pure decoration), a lanyard is...

This article focuses on the Technical Design and File Preparation for lanyards. Designing a 900mm long strip of fabric that loops around a neck introduces unique orientation and layout challenges...

This article expands the merchandise lineup into Soft Goods. Lanyards are the "Billboard" of the convention world. They offer the largest surface area for artwork and are essential for holding...