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Executive Summary (The Deep Dive) You know the basics: Dye Sublimation is soft, Silk Screen is textured. But to scale...

Executive Summary (Trend Report) In 2024-2025, merch trends are dominated by Y2K Nostalgia and Cyberpunk. A basic cloth lanyard feels...

Executive Summary (Business Strategy) Lanyards play a unique role in your product lineup: They are a "Low-Barrier Utility Item." Unlike...

This article focuses on the Technical Design and File Preparation for lanyards. Designing a 900mm long strip of fabric that...

This article expands the merchandise lineup into Soft Goods. Lanyards are the "Billboard" of the convention world. They offer the...

For the modern fandom consumer, a keychain is rarely used to hold keys. It is a "Micro-Collectible." It is a...

Not every artist wants to order 50 units from China. For high-customization, low-volume sales, Handmade is the answer. The DIY...

Not all "metal" keychains are created equal. The base metal you choose determines the weight, shape, and durability of the...

In 2024-2025, a single piece of acrylic on a ring is "Basic." The market—driven by K-Pop aesthetics and Y2K nostalgia—is...