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The "Sidecar" Product: Custom Tie Bars If a customer is buying custom cufflinks, they are wearing a suit. If they...

This article shifts the perspective from "Outsourcing to China" to "Small Batch Manufacturing." It teaches you how to build a...

Executive Summary (Fulfillment Strategy) Lanyards are a logistics dream: they are lightweight and unbreakable. However, they have one fatal flaw:...

Executive Summary (Sales Strategy) In the modern merch game, you don't just "upload a product." You "Drop" it. The Three...

Executive Summary (The Mechanicals) The fabric is the "Art," but the hardware is the "Engine." If the spring in the...

Executive Summary (Risk Management) In international trade, "Default Trust" is a recipe for bankruptcy. Textile printing is prone to variance,...

Executive Summary (Visual Strategy) A lanyard is essentially a 90cm long noodle. If you just take a photo of it...

Executive Summary (The Niche Pivot) In the standard pop-culture market, a lanyard is a disposable accessory. In the EDC (Everyday...

Executive Summary (The Handmade Model) While factory lanyards sell for $10, Handmade Cotton Lanyards sell for $20 - $25. Why?...